Environmentalists constantly invoke the past because they are so unpopular in the present.

Despite climate change often being touted as ‘the greatest challenge mankind has ever faced’, environmentalists have struggled to win over ordinary people to their cause. There has been no ‘war spirit’ uniting the masses in defiance of the looming evil, no popular mobilisation against the forces of carbon, no revolutionary spirit stirred up by the green mantra: ‘Reduce! Re-Use! Recycle!’

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